CARS24 CEO Criticized for Post Highlighting Bengaluru's Language Divide

Vikram Chopra's job advertisement invites non-Kannada speakers in Bengaluru to relocate to Delhi, reigniting discussions on language and cultural tensions.

Vikram Chopra, CEO of CARS24, shared a job post on X inviting non-Kannada-speaking engineers in Bengaluru to consider moving to Delhi NCR.
The post referenced language challenges faced by migrants in Bengaluru, stating, 'Still can't speak Kannada after years in Bengaluru? It's okay. Aa jao Dilli.'
The advertisement drew backlash online, with critics accusing Chopra of mocking Bengaluru's cultural and linguistic expectations.
Supporters highlighted Bengaluru's infrastructure struggles and language disputes, while critics pointed to Delhi's crime rates and pollution as counterarguments.
The debate reignited broader conversations about linguistic inclusivity and cultural integration in India's urban hubs.