Overview

• On August 4, Underwood shared photos and a video revealing her caramel-toned bronde shade, a blend of brunette and blonde she last wore around age 12.
• She tagged hairstylist Katelin Megert at Parlour 3 Beauty for cutting, coloring and styling her ashy brown mid-length hair with golden highlights.
• Underwood used the hashtags #NewOldMe and #Bronde to frame the change as a return to her roots and personal authenticity.
• The post drew rapid engagement from fans and American Idol alumni, with Breanna Nix commenting “WOW 🔥” and Amanda Barise writing “Yaaass love this color.”
• The shift away from the platinum blonde that defined her career since 2005 illustrates a deliberate evolution in Underwood’s public image and the role of social media in celebrity branding.