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Carrie Underwood Debuts Reimagined Sunday Night Football Opener for Season 20

Producers reworked the 20th-season opener to tailor lyrics to each matchup, drawing on more than 80 takes captured in June.

Overview

  • Underwood’s performance of “Waiting All Day for Sunday Night” opened the Ravens–Bills broadcast on September 7 at Highmark Stadium, marking her 13th consecutive season as SNF’s voice.
  • A June recording session yielded more than 80 versions so producers can swap lyrics and lines to fit weekly teams and storylines.
  • NBC producer Rob Hyland said the season opener’s lyrics spotlighted quarterbacks Lamar Jackson and Josh Allen.
  • Creative director Tripp Dixon said the anthem sound was reimagined to showcase Underwood’s vocals for SNF’s 20th season, with the new video filmed at Las Vegas’s Resorts World Theatre.
  • Underwood has denied reports that she is paid $18 million annually for the theme, and neither she nor NBC has disclosed official compensation figures.