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Carrefour Argentina Launches Mi Carrefour Wallet With Market-Leading 43% Rate

The retailer leverages its bank to lure shoppers with a 43% rate through October.

Overview

  • Banco de Servicios Financieros de Carrefour rolled out Mi Carrefour, a CVU wallet with QR payments nationwide, instant transfers, and a virtual or physical prepaid Mastercard.
  • The account pays a promotional 43% TNA on balances that the company pledges to keep as the market’s highest through October, funded directly by Carrefour rather than via mutual funds.
  • Before the formal announcement, the product logged more than 15,000 users and nearly ARS 1 billion transacted, with a target to add 100,000 new users by year‑end.
  • Users get retail-linked perks including an additional 10% off on weekend purchases at Carrefour without caps and stackable with other offers, a 30% subway discount with per-ride and monthly limits, and bill‑payment rebates.
  • Carrefour emphasizes human support through its 680+ stores and call centers, as the Argentina retail unit proceeds through a Deutsche Bank–managed sale process with four shortlisted bidders: Coto, Grupo De Narváez, Cencosud, and Klaff.