Overview

• On July 28 press officer Giulia Lucetti presented Carrarese’s away number 10 jersey to Jennifer Lopez backstage at the Lucca Summer Festival.
• The club’s social media post of Lopez holding the shirt went viral worldwide, delivering unprecedented visibility for a lower-division team.
• Supporters offered mixed reactions online, with some praising the creative marketing and others questioning its impact on the squad’s sporting goals.
• Jennifer Lopez has since left Italy to continue her Up All Night: Live world tour with dates in Turkey, Poland, Romania and the UAE.
• The stunt represents one of the most high-profile celebrity partnerships in Italian lower-division football, boosting Carrarese’s brand recognition.