Particle.news
Download on the App Store
13 ARTICLES
·
15h ago

Carolina Herrera Stages First Main-Collection Show Outside New York in Madrid’s Plaza Mayor

Puig leverages the out-of-calendar spectacle to elevate the city’s global fashion profile.

Image
Los diseñadores Álex Miralles y Nacho Aguayo durante el desfile de Pedro del Hierro.
El director Pedro Almodóvar (3d), entre algunas actrices, este jueves en el desfile de Carolina Herrera

Overview

  • The spring–summer 2026 presentation took over Plaza Mayor before about 800 international guests and was streamed worldwide.
  • The show served as the global launch for the fragrance La Bomba, featuring a butterfly-shaped bottle with a campaign fronted by Vittoria Ceretti.
  • Wes Gordon’s collection paid tribute to Madrid through local symbols and collaborations with Spanish artisans including Casa Seseña, Palomo, Sybilla, Andrés Gallardo and Levens Jewels.
  • The staging featured a pink runway around the Felipe III statue with models on surrounding balconies, followed by a party at the Casino de Madrid rebranded as Hotel La Bomba.
  • Mercedes‑Benz Fashion Week Madrid is underway after Pedro del Hierro opened with the SS26 show La Gran Metrópoli at the Palacio de Cibeles under Nacho Aguayo and Álex Miralles.