Overview

• About 800 international guests attended the Plaza Mayor presentation, staged within Mercedes‑Benz Fashion Week Madrid and streamed worldwide.
• Wes Gordon framed the collection as a tribute to the city, weaving Madrid references from San Ginés churros to La Violeta candies into styling and set design.
• The house unveiled the new fragrance La Bomba with a butterfly‑shaped bottle and a campaign starring Vittoria Ceretti.
• The production highlighted Spanish craft through collaborations with Sybilla, Alejandro Gómez Palomo, Casa Seseña, Andrés Gallardo and Levens Jewels.
• A pastel‑pink runway, red carnations on seats and models on surrounding balconies set a theatrical scene as celebrities including Pedro Almodóvar, Josh Hutcherson, Karolina Kurkova, Olivia Palermo and Sebastián Yatra looked on.