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Carney Says U.S. Trade Talks Still On Hold After Ontario’s Reagan Ad Fallout

Ottawa is consolidating provincial messaging following British Columbia’s decision to drop a planned U.S. campaign.

Prime Minister Mark Carney, left, shakes hands with Ontario Premier Doug Ford after the two made an announcement at the Darlington Energy Complex in Courtice, Ont., on Thursday, October 23, 2025.
US President Donald Trump greets Canada's Prime Minister Mark Carney during a summit on Gaza in Sharm el-Sheikh on October 13, 2025. Trump landed in Egypt on October 13 for a summit on Gaza, following a lightning visit to Israel after a ceasefire he brokered entered into force. (Photo by Evan Vucci / POOL / AFP)
Ontario Premier Doug Ford speaks to the media during a press conference at Queen's Park in Toronto on Monday, Oct. 27, 2025.
Prime Minister Mark Carney, left, speaks with Premier of Ontario Doug Ford following the first ministers conference in Saskatoon, Sask., on Monday, June 2, 2025. THE CANADIAN PRESS/Liam Richards

Overview

  • Prime Minister Mark Carney said negotiations with the United States are not yet revived despite his apology to President Donald Trump over Ontario’s $75 million Reagan-themed ad.
  • U.S. Treasury Secretary Scott Bessent called the Ontario ad propaganda and likened it to election interference, while saying an additional 10% tariff on Canadian imports remains a possibility.
  • Ontario Premier Doug Ford disputed Carney’s account of their pre-airing discussions and vowed never to apologize to Trump, though he acknowledged Carney asked him a couple of times to pull the ads.
  • Ford later said federal officials lead any deal-making with Washington and that provinces will support Ottawa’s efforts as talks remain suspended.
  • British Columbia shelved its planned digital ads aimed at U.S. audiences and said future outreach will be aligned with the federal government, as the Reagan Foundation reiterated the Ontario ad misrepresented Reagan’s remarks without permission.