Overview
- New spots begin airing across ABC, CBS and ESPN, with streaming on Amazon Prime and Peacock and further distribution on YouTube, Meta and TikTok.
- In Paige Bueckers’ ad, she shops with CarMax’s AI assistant Skye and completes the purchase with express pickup in Texas.
- Donovan Mitchell’s spot shows a quick online offer followed by scheduling an at-home pickup, a service recently expanded to most sellers.
- The creative comes from 72andSunny Los Angeles and features the CarMax House Band, with plans for athlete appearances and community activations.
- CarMax reiterates its status as Official Auto Retailer of the NBA and WNBA and highlights a stepped-up commitment to women’s sports as a WNBA Changemaker.