Overview

• Oracle Red Bull Racing named Carlyle its exclusive partner in the investment management category under a multi-year agreement.
• Carlyle branding will feature on the RB21 car, drivers’ team kits, the pit wall, and the garage across the season.
• The activation begins at the Azerbaijan Grand Prix in Baku, with race week starting on September 19.
• The companies did not disclose financial terms of the deal.
• Carlyle frames the tie-up as a way to reach new investor audiences as F1 team sponsorships totaled about $2 billion last year, and it reports $465 billion in assets under management.