Overview
- Today marks the 100th anniversary of Carlos Salim Balaá’s birth, prompting commemorative features in major Argentine outlets
- Family and estate partners launched the #Carlitos100 campaign to invite fans to share photos and anecdotes on social media
- A new mural at the Línea 39 terminal and a specially wrapped taxi bearing Balá’s image were unveiled as public art tributes
- The Volver channel will air a centennial special and El imperio de la Pizza is hosting a reception in Chacarita to honor his memory
- One report states the “chupetómetro” was declared cultural heritage of the City of Buenos Aires, underscoring the significance of his pacifier ritual