Overview

• Soft Bar held a friends-and-family soft opening on August 27, with Summer House castmates including Kyle Cooke attending during show filming.
• The beverage program centers on elevated “soft cocktails” curated by former Eleven Madison Park head bartender Rich Millwater with input from sober-nutritionist Dr. Brooke Scheller, emphasizing functional ingredients over alcohol-free imitations.
• Menu examples reported include The Greenhouse (Almave blanco, tomato, Thai basil, aquafaba), Bitter Beginning (Pathfinder aperitivi, cherry sarsaparilla, Three Spirit) and Tonka Noir (Lyre’s coffee, mushroom cold brew, tonka, sesame).
• Beyond cocktails, offerings include premium coffee and coffee alternatives with adaptogens led by coffee lead Antonia Petaccio, plus nonalcoholic beers, wines and sparkling teas, including a Loverboy option.
• The 200 Banker Street space on the Greenpoint/Williamsburg border was designed by BOLT Design with ABC Stone and includes a flexible private events area, and the team is also launching a media brand with six revenue streams spanning franchising, licensing, products, content, partnerships and experiential retail.