Carhartt Launches First Women's Workwear Collection

The New Line, Designed Based on Feedback from Women in the Field, Features Tencel Sweatshirts and Tees with Plans for Further Expansion

Carhartt, known for its men's workwear, has launched its first women's workwear capsule, responding to the growing number of women entering trades.
The new collection features Tencel sweatshirts and tees, with plans to expand into work pants, joggers, and denimwear.
The company's chief brand officer, Susan Hennike, stated that the collection is 'inspired by women, designed by women and built for women who know the definition of hard work.'
The collection was designed based on feedback from women in the field, who expressed a need for lighter, more comfortable clothing that can withstand a day's work.
Currently, women's workwear accounts for 20 to 25 percent of Carhartt's business, and the company sees potential for growth in this area.