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3w ago

Cardinals Fine Coach Jonathan Gannon $100,000 for Sideline Altercation as NFL Declines Further Action

Video of the exchange after Emari Demercado’s goal-line fumble prompted NFLPA scrutiny, renewing debate over sideline conduct.

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Arizona Cardinals running back Emari Demercado (31) runs the ball for 71 yards before fumbling against the Tennessee Titans during the fourth quarter at State Farm Stadium.
Arizona Cardinals head coach Jonathan Gannon looks on from the sidelines as they play against the Tennessee Titans at State Farm Stadium in Glendale on Oct. 5, 2025. Mandatory Credit: © Matt Kartozian-Imagn Images
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Overview

  • The team-issued fine follows Gannon’s confrontation with Demercado on Oct. 5 after a would-be 72-yard touchdown was ruled a touchback in a 22-21 loss to the Titans.
  • League officials said the club addressed the matter and stated there will be no additional discipline from the NFL.
  • Video shows Gannon approaching Demercado, shouting, and making brief contact as the running back was consoled on the sideline.
  • Gannon apologized to Demercado and the team, acknowledging he let the moment get the better of him; Demercado will not be disciplined by the Cardinals.
  • The NFLPA said it is looking into the incident and has not opened a formal investigation; the case has drawn comparisons to Bruce Arians’ 2022 fine for contacting a player.