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Cardinals Debut 'Built to Last' Uniform, Launching NFLNike 'Rivalries' Program

The community-driven series rolls out to new divisions each year through 2028, with 2025 participants wearing their designs once before they enter a three-year alternate rotation.

Overview

  • Arizona became the first team to wear a Rivalries uniform, unveiling its desert-themed look against the Seahawks on Sept. 25 at State Farm Stadium.
  • The Cardinals’ set features a sand-speckled texture with tan, red and copper accents, an Arizona outline with a reimagined state flag on the sleeve, and a sandblasted matte helmet with a 3D logo and copper beak.
  • To match the one-off presentation, the field featured a sand-toned Cardinal at midfield and end zones painted in the Arizona state flag design.
  • The 2025 rollout covers the NFC West and AFC East, and the next on-field debut comes Monday when the Dolphins face the Jets in Miami’s deep-blue Rivalries look.
  • An April rule change expanded teams’ alternate-uniform opportunities to four games, while Rivalries sets are limited to one appearance this season; early reaction to Arizona’s design has been largely positive, though some critiques target the sand-speckle treatment.