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Cardi B's Surprise Bodega Pop-Up Draws Huge Washington Heights Crowd, Prompting Label Rebuke

She criticized Atlantic Records’ planning following an unexpectedly large turnout at the hometown event.

Overview

  • The rapper announced the Cloud Deli appearance less than 24 hours in advance as part of her album rollout.
  • Social videos showed swarms of fans around the bodega, including people standing on police vehicles to get a view.
  • Cardi thanked supporters afterward and described Washington Heights as her second neighborhood, calling the turnout deeply meaningful.
  • A deli worker said she bought nearly 200 sandwiches and about 300 drinks for people outside, and local reporting noted one minor arrest with few details from police.
  • The pop-up feeds promotion for her second album, Am I the Drama?, due Sept. 19, with a planned livestream collaboration with streamer Fanum.