Overview

• Bobbie’s “The B is for Bobbie” campaign debuts with a hero spot featuring Cardi B and four real parents, a Times Square takeover, digital and streaming ads, and an experiential activation in New York City.
• Parents can call 732-QQ-CARDI to share feeding and parenting stories that Bobbie for Change will forward to policymakers, with eight callers receiving three months of paid leave worth $1,740 total.
• Bobbie for Change committed $75,000 to Paid Leave for All, BirthFUND, and 4Kira4Moms to support advocacy on paid leave and safer births.
• Cardi B publicly defended her partnerships on X Spaces, saying efforts to pressure brands will not halt her deals, while underscoring that many parents rely on formula because work demands make breastfeeding difficult.
• The campaign seeks to restore trust in U.S.-made formula after the 2022 shortage and spotlights maternal‑health disparities in the United States, where Black and Brown women face higher risks in childbirth.