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Cardi B Lends Her Voice to MTA Subway PSAs Across New York City

The rollout coincides with her Am I the Drama? campaign, blending celebrity marketing with a rider-safety message.

Overview

  • The MTA confirmed Cardi B recorded safety and etiquette announcements that will play in subway stations across the system.
  • In an Instagram video from the agency, she is seen taping lines such as “Steps are for stepping, not sitting” and “Stop subway surfing.”
  • Other messages urge riders to “make sure you pay that fare and keep it real” and to “ride safe, keep it cute, and keep it moving.”
  • The authority has not said how long the recordings will run, noting only that they will be heard systemwide.
  • The campaign follows prior celebrity voice partnerships, and it tracks with Cardi B’s recent album promotion and scheduled Global Citizen Festival appearance and 2026 tour dates.