Overview

• Carambar & Co has partnered with France's national firefighters’ federation to embed fire-safety tips into its iconic candy wrappers through the Carahéros campaign.
• Each wrapper includes one traditional joke and one fire-safety message co-developed with volunteer firefighters to promote everyday risk prevention.
• The Carahéros range is available in caramel, cola, and a new acidic lemon flavor, with products sold in supermarkets, bakeries, tobacconists, and online through September.
• A red-and-yellow branded bus will tour France this summer, hosting workshops to teach safety behaviors and encourage interest in firefighting careers.
• The campaign targets children as key messengers, leveraging their ability to share safety knowledge with their families in a fun and engaging way.