Particle.news

Download on the App Store

Capri Bans Aggressive Street Marketing to Protect Tourists

The ordinance prohibits vendors from showing flyers or menus on the street to preserve the island’s character during peak season.

Image
Image
Image
Image

Overview

  • Mayor Paolo Falco enacted the rule on June 16 ahead of Capri’s busiest summer months.
  • The measure bars vendors from approaching tourists with any promotional materials, including menus, brochures, flyers and maps.
  • Local police have stepped up patrols to enforce the ban, issuing fines or suspending licenses for violations.
  • Italy’s consumer protection association applauded the move after documenting a surge in schemes targeting visitors.
  • Officials say the crackdown is part of broader efforts to safeguard Capri’s beauty and manage mass tourism following last summer’s water shortages.