Overview

• President Haruhiro Tsujimoto told Nikkei that the total cost of PS5 ownership is an unexpectedly large barrier, citing around ¥80,000 for the console and roughly ¥100,000 when software and subscriptions are included.
• Monster Hunter Wilds sold about 10 million at launch but added only 477,000 copies between April and June, a slowdown Capcom labeled as soft in July financials as its share price fell nearly 20%.
• Tsujimoto said Capcom is developing a yearlong strategy with discounts and events to reach more players and boost sales.
• He noted Nintendo Switch 2’s ¥49,980 launch price and better‑than‑expected reception as evidence of strong consumer price sensitivity, but he did not announce a Wilds port for the system.
• Coverage also points to ongoing PC performance complaints and weaker Steam user reviews as additional headwinds for player acquisition and retention.