Overview

• Nicholas de Ros Wallace reports that women now account for about 21 percent of Canyon’s gravel bike customers as the brand attracts younger, price-sensitive riders.
• Gravel bikes delivered double-digit growth last year while road models sustained high single-digit increases, reinforcing Canyon’s core strengths.
• Annual revenue remained flat at €792 million versus €791 million in 2023 as heavy discounting weighed on operating margins but pressures are easing.
• Canyon complements its online-direct model with new flagship stores in cities such as Munich and high-profile sponsorships of athletes like Mathieu van der Poel and teams including Movistar.
• To underpin stable performance in 2025, the company is prioritizing affordable model launches tailored to its evolving customer base.