Overview
- 94% of Gen Z professionals in India say they do their best work visually, and most see visual skills as essential to future-proofing their careers.
- 78% want more freedom to experiment with AI to improve visual workflows, yet 90% report creativity is held back by unhelpful tools.
- Shadow adoption is widespread, with 91% of Gen Z and 84% of managers admitting they use unapproved AI tools for creative tasks.
- Only 22% of organisations globally describe themselves as design-led, while teams juggle 11–12 platforms each week to complete visual projects.
- A Neuro-Insight sub-study found high-quality visuals enable 74% faster memory encoding and stronger emotional responses, underpinning calls for sanctioned, visual-first, AI-enabled tools.