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Canva Relaunches Affinity as a Free All‑in‑One App With Account Sign‑In

The strategy offers pro‑grade tools at no cost to grow usage, with generative AI reserved for Canva Premium.

Overview

  • The unified Affinity app is available now for macOS and Windows, with an iPad version planned for a future release.
  • Vector, photo, and layout capabilities sit in one interface with customizable studios, a new universal file format, and direct export into Canva.
  • Using Affinity requires a free Canva account, and the core toolset runs locally after activation.
  • Generative features such as Background Removal, Generative Fill, and Expand/Edit are accessible only to paying Canva Premium subscribers.
  • Legacy V2 apps continue to work for existing owners but were pulled from sale, with no confirmed support roadmap, as the move heightens competition with Adobe and prompts privacy and upsell concerns among creators.