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Canva Launches Canva Craft, Its First In‑House Image Model

The planning‑first generator is designed to cut generation costs and plug directly into Canva’s editable design tools for tighter quality and product control.

Overview

  • Canva released Canva Craft on Thursday, October 22, 2026, and made the model available to all users through the Dream Lab interface.
  • The model uses a two‑stage process that first plans layout, element scale, visual hierarchy and in‑image text before generating pixels to produce legible, editable designs.
  • Canva trained Craft on millions of human‑made templates from its library instead of photographs so outputs can be converted into layered, editable files via Magic Layers and Canva Magic.
  • Craft can produce images up to 2K resolution in about 30 aspect ratios, will be exposed through Canva’s API and Model Context Protocol for third‑party chatbots, and Canva says faster, lower‑cost variants called Craftfast and Craft‑ultrafast are coming.
  • The move gives Canva strategic independence from outside model providers, draws on researchers from its 2024 Leonardo.ai acquisition, and positions Craft as a product‑focused alternative that currently ranks fourth on Design Arena’s crowdsourced leaderboard.