Canva Acquires Affinity, Posing Challenge to Adobe's Dominance

The acquisition marks Canva's largest to date, aiming to attract more professional designers and compete directly with Adobe.

Web-based design platform Canva acquires the Affinity creative software suite from Serif, challenging Adobe’s dominance in the digital design industry.
The deal, valued at several hundred million pounds, includes popular applications Affinity Designer, Photo, and Publisher, offering alternatives to Adobe’s main software.
Canva and Affinity pledge to maintain the current pricing model, ensuring users won't be forced into subscriptions and will continue to receive free updates.
Critics express concerns over potential future changes to Affinity’s business model and software development post-acquisition.
The acquisition aims to broaden Canva’s appeal beyond amateur designers and small businesses, targeting professional designers with more sophisticated tools.