Overview

• Influencer agencies are gaining prominence, with predictions of potential acquisitions and deeper integration into media groups.
• AI technology is being leveraged to enhance content creation and productivity, with a focus on transparency and responsibility.
• Retail media networks and strategic partnerships are evolving, aiming for standardization and consolidation in a fragmented market.
• Athletes and creators are increasingly controlling their narratives, leading to new commercial partnerships and brand engagements.
• Investment bankers and private equity investors are expected to be highly active, with improved borrowing conditions fostering deal-making.