Overview

• Canelo Alvarez and Terence Crawford will face off on September 12 at Allegiant Stadium in Las Vegas, marking a highly anticipated meeting of two boxing icons.
• Alvarez recently regained his undisputed super-middleweight titles with a win over William Scull, though his performance raised concerns about his sharpness.
• Crawford, moving up two weight divisions to super-middleweight, faces challenges of adjusting to the weight and overcoming a subdued performance in his last fight after a year-long layoff.
• Crawford has launched targeted marketing efforts, including limited edition merchandise, to connect with Mexican fans ahead of the fight.
• Future contenders like Zhanibek Alimkhanuly and Caleb Plant are positioning themselves for potential matchups with the winner, signaling ongoing intrigue in the division.