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Candy Companies Shift Focus to Gummies and Licorice for Halloween

Rising cocoa costs and changing consumer preferences lead to fewer chocolate offerings this year.

Overview

  • U.S. confectionery companies are stocking fewer chocolates and more gummies and licorice for Halloween 2024.
  • Chocolate prices have risen due to a cocoa shortage and increased production costs, prompting a shift to cheaper alternatives.
  • Non-chocolate candy prices are also increasing, but they remain a more affordable option compared to chocolate.
  • Hershey and other candy makers are introducing new non-chocolate products, including special flavors and limited editions.
  • Retailers are capitalizing on early Halloween demand, with some starting sales as early as back-to-school season.