Overview

• Rías Baixas’ campaign took Silver in the Product Tourism category at the Cannes Corporate Media & TV Awards, a festival that drew more than 900 entries from 52 countries.
• The piece, produced by Esmerarte and unveiled at Fitur, spotlights Pontevedra’s interior without showing the sea to reframe the destination’s image.
• The Cannes honor is the campaign’s fifth international distinction, following wins in Tortosa, Los Angeles, Africa and Japan, and the Diputación says it is now the destination’s third most awarded effort.
• Summer performance data cited by the Diputación show about 700,000 visitors between June and August with a 4.25% rise in international arrivals, around 60% room occupancy and typical stays of two to three nights.
• The province introduced the Rías Baixas Go mobile app to support a year-round, decentralized tourism model focused on nature, sport and technology.