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Canale 5 Cancels 'The Couple' After Ratings Collapse, Redirects €1M Prize to Pediatric ICU

Mediaset ends the reality show early and donates the prize fund to Genoa’s Istituto Giannina Gaslini for advanced neonatal and pediatric care.

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Overview

  • The Couple, hosted by Ilary Blasi and produced by Endemol Shine Italy, was canceled before its finale due to plummeting viewership.
  • The show’s ratings declined from 2.2 million viewers at its premiere to under 1 million by its May 4 episode, with a 7.7% audience share.
  • Mediaset evacuated contestants, halted live feeds, and formally suspended the program on May 8, reallocating the €1 million prize fund to charity.
  • The donation will support the creation of a state-of-the-art pediatric and neonatal intensive care unit at Istituto Giannina Gaslini in Genoa.
  • Ilary Blasi has not commented publicly on the cancellation and has removed promotional content from her social media accounts.