Canal+ Group Expands African Presence with Marodi TV Stake Acquisition
The deal aims to bolster Marodi TV's distribution across the continent and develop new content for African audiences.
- Canal+ Group has acquired a stake in Marodi TV, a leading Senegalese production company known for its popular TV series across Africa.
- The partnership aims to expand Marodi TV's distribution across Africa and beyond, leveraging synergies with Canal+.
- Marodi TV, founded in 2012, boasts a catalogue of over 600 hours of content and a YouTube community of 6 million subscribers.
- The collaboration will also focus on developing an original catalogue for a future Canal+ channel in Pulaar, spoken by the Fulani community.
- Canal+ Group's investment in Marodi TV is part of its broader strategy to strengthen its presence in Africa's creative economy.