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Canady Leads Texas Tech to Women’s College World Series Final After Record NIL Transfer

Her 26-5 record alongside a 0.86 ERA this season paired with a landmark $1.05 million endorsement deal shows how booster-backed agreements are redefining athlete mobility in softball.

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NiJaree Canady left Stanford last season and has pitched Texas Tech into the NCAA Women’s College World Series final series.
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Overview

  • Her transfer from Stanford to Texas Tech came with a $1,050,024 NIL contract that included a $50,000 living stipend plus endorsement deals with Adidas and Team Patrick Mahomes.
  • The junior pitcher compiled a 26-5 record, 0.86 ERA, .305 batting average and 11 home runs in the regular season before dominating in the WCWS semifinal to send Texas Tech to its first final.
  • The Matador Club’s investment in Canady exemplifies how booster-backed collectives are shifting the balance of power by offering top athletes unprecedented financial incentives.
  • Stanford has faced a wave of high-profile departures and is navigating a leadership vacuum after athletic director Bernard Muir stepped down and no permanent successor has been named.
  • Colleges are preparing for NCAA revenue-sharing rules set to take effect this summer that will formalize how schools can compensate athletes under new NIL parameters.