Overview

• Year to date, Canadian visits to the United States are down 25.2%, and July auto border crossings fell 37% from a year earlier.
• Longwoods International surveys report that 80% of Canadians avoiding U.S. trips cite tariffs and economic policy, and 71% point to political rhetoric from U.S. leaders.
• Tourism Economics has downgraded its 2025 outlook for total international arrivals to an 8.2% decline after previously forecasting 9% growth.
• A new $250 visa integrity fee takes effect on October 1 for most nonimmigrant applicants, which the U.S. Travel Association says would raise initial visit costs by about 130%.
• Canadian spending is shifting to domestic trips and to Mexico, the Caribbean and Western Europe, hurting border-reliant U.S. cities like Rochester, Seattle, Portland and Detroit, while Florida reports a 5% Q2 visitor gain with an 11.4% rise in overseas guests offsetting a 20% drop in Canadians.