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Canadian Tire to Acquire Hudson’s Bay Trademarks in $30 Million Deal

A court hearing on June 3 will determine final approval for the $30 million deal that excludes Hudson’s Bay’s Zellers brand

A women leaves the downtown Toronto flagship Hudson Bay Company store in Toronto on Monday, January 27, 2014. THE CANADIAN PRESS/Nathan Denette
Clothing is displayed at the Zellers prototype store located within the Hudson's Bay at Erin Mills mall in Mississauga, Ont., on Monday, February 27, 2023. (Christopher Katsarov/The Globe and Mail)
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Overview

  • The acquisition transfers hundreds of Hudson’s Bay trademarks, private labels, domain names and social-media handles to Canadian Tire
  • Court filings detail a 350-page trove of intellectual property including the original Governor and Company of Adventurers of England Trading into Hudson’s Bay name, point blanket designs and Royal Charter rights
  • Canadian Tire’s bid was chosen from 17 offers, 13 of which targeted Hudson’s Bay’s intellectual property
  • Canadian Tire aims to complete the transaction by mid-July if the court grants final approval on June 3
  • Hudson’s Bay is liquidating all stores by the end of June under creditor protection, resulting in over 8,300 employee layoffs