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Canadian Tire Relaunches Hudson’s Bay Point Blankets, Guaranteeing $1 Million a Year to Indigenous Fund

Initial sales will be limited to select stores without online availability.

Hudson’s Bay’s point blankets at a downtown Toronto store in September, 2022.
Canadian Tire Corp. Ltd. will begin selling the iconic Hudson's Bay point blankets, with proceeds going to an Indigenous-led initiative that supports truth and reconciliation first set up in 2022.

Overview

  • Net proceeds from blanket sales will go to Oshki Wupoowane (the Blanket Fund) under a minimum $1‑million annual commitment that Canadian Tire will top up if needed.
  • The relaunch follows Canadian Tire’s roughly $30‑million purchase of Hudson’s Bay intellectual property, including the iconic stripes, during HBC’s wind‑down this year.
  • Manufacturing will continue unchanged at A. W. Hainsworth in Yorkshire, England, preserving the blanket’s traditional production.
  • Canadian Tire signaled a phased rollout, with a limited in‑store launch now, potential striped items for the holidays as previously indicated, and broader product introductions planned for 2026.
  • Created in 2022 and stewarded by the Gord Downie & Chanie Wenjack Fund, Oshki Wupoowane has already issued capacity‑building and reconciliation action grants tied to the blanket’s complex colonial history.