Canadian Provinces Pull U.S.-Made Alcohol in Retaliation for Tariffs

Canada's response to U.S. tariffs includes removing American spirits from liquor store shelves, impacting brands like Jack Daniel's.

Canada has imposed a 25% tariff on U.S. goods, including alcoholic beverages, in retaliation for similar U.S. tariffs enacted by President Donald Trump.
Several Canadian provinces, including Ontario and British Columbia, have removed U.S.-made alcohol from liquor store shelves as part of their response.
Brown-Forman CEO Lawson Whiting criticized the move as 'worse than a tariff,' noting it effectively eliminates sales for brands like Jack Daniel's in Canada.
The Liquor Control Board of Ontario, a significant alcohol purchaser, has halted the sale of over 3,600 U.S. products, impacting $965 million in annual revenue.
While Canada accounts for only 1% of Brown-Forman's sales, the company is monitoring potential fallout in Mexico, which represents 7% of its sales and faces similar tariff tensions.