Overview

• Melanoma diagnoses in Canada rose by 17% in 2024, with approximately 11,000 new cases reported, reflecting a growing public health crisis.
• A study published in BMJ Public Health found that 75% of Canadians spend at least 30 minutes in the sun on summer days, with nearly half staying out for two hours or more.
• One in three Canadians experienced a sunburn in the past year, a key indicator of harmful UV exposure and elevated cancer risk.
• Young adults are disproportionately at risk, with higher rates of sunburn, tanning bed use, and lower adherence to protective measures like sunscreen and clothing.
• Experts emphasize the need for targeted interventions, including culturally informed messaging, cost reductions for sun protection products, and youth-focused prevention strategies.