Canadian Coffee Shops Rename Americano to 'Canadiano' in Protest of Trump Tariffs

The rebranding movement, started by a British Columbia coffee company, highlights Canadian pride as U.S. tariffs on Canadian goods loom.

Canadian coffee shops have started renaming the Americano to 'Canadiano' as an act of protest against U.S. tariffs on Canadian imports announced by President Donald Trump.
The movement began with Kicking Horse Coffee in British Columbia, which has sold the drink under the name 'Canadiano' for 16 years and encouraged other shops to adopt the change.
President Trump recently reaffirmed that a 25% tariff on Canadian goods will take effect next month, despite warnings about potential economic harm and inflationary impacts.
While some coffee shop owners emphasize that the name change is not intended as a political statement, they see it as a way to express Canadian pride and resilience.
The 'Canadiano' movement is part of broader Canadian protests, which include booing the U.S. national anthem at hockey games and promoting apps that identify Canadian-made products.