Overview

• The Distilled Spirits Council and Wine Institute estimate that U.S. spirits exports to Canada fell about 62% and wine exports dropped 67% in the first half of 2025.
• The Liquor Control Board of Ontario reported zero sales of American liquor and wine, erasing a roughly $700 million market in the province.
• Provincial approaches vary: Alberta reintroduced American products in June under a 25% retaliatory tariff, while other provinces maintain complete delistings.
• Canadian consumers and retailers have shifted toward domestic liquors, with Ontario reporting a 14% increase in sales of Canadian brands.
• With no formal U.S.-Canada trade talks underway, companies face ongoing tariff threats and unclear prospects for restoring cross-border alcohol trade.