Overview

• Sales of U.S. spirits in Canada plunged 66.3% between March 5 and April 30, with Ontario experiencing an 80% collapse after delisting American brands
• Total spirits sales across Canada fell 12.8% as consumers cut back on liquor purchases and substitute products failed to offset losses
• Alberta and Saskatchewan have reversed course and resumed U.S. spirits imports while other provinces maintain bans to leverage trade talks
• President Trump’s planned 35% tariff on Canadian goods from August 1 has amplified a “Buy Canadian” drive among businesses and shoppers
• Spirits Canada and U.S. industry groups warn prolonged removal of American products is undermining revenues, hospitality sectors and cross-border trade ties