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Canada’s Wonderland Faces Legal Action Over Alleged Deceptive Online Pricing

The Competition Bureau accuses the amusement park of using hidden processing fees in ticket and product prices, violating updated consumer protection laws.

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Canada’s Wonderland defends its pricing after being sued for drip pricing, calling the Competition Bureau’s allegations “unfounded.”
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Overview

  • The Competition Bureau has filed a formal application with the Competition Tribunal against Canada’s Wonderland for alleged misleading online pricing practices.
  • The Bureau claims the park’s advertised prices exclude mandatory processing fees ranging from $0.99 to $9.99, a tactic known as drip pricing.
  • Drip pricing was explicitly banned under 2022 amendments to the Competition Act unless fees are government-imposed, such as taxes.
  • The Bureau is seeking an order to stop the practice, impose financial penalties, and provide restitution to affected consumers.
  • This legal action follows a similar 2024 case against Cineplex, which resulted in a $39 million penalty for misleading online ticket prices.