Canada's Competition Bureau Investigates Lululemon for Alleged Greenwashing

The inquiry focuses on discrepancies between the company's sustainability claims and reported increases in greenhouse gas emissions.

Canada's Competition Bureau has opened a formal investigation into Lululemon following allegations by environmental group Stand.earth.
Stand.earth claims Lululemon's 2020 sustainability campaign contradicts its 2022 impact report showing increased emissions.
Lululemon's Scope 3 emissions, involving indirect environmental impacts, rose significantly from 2020 to 2022.
The investigation could lead to significant fines if Lululemon is found guilty of misleading environmental practices.
Lululemon maintains commitment to achieving net-zero emissions by 2050 despite current challenges.