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3w ago

Canada Targets U.S. Voters with Anti-Tariff Billboard Campaign

The campaign, launched in swing states, highlights the economic burden of tariffs on American consumers as Trump prepares new tariffs set to take effect April 2.

Labels showing Mexican-grown organic green kale next to American grown organic collard greens are pictured in the Urban Grocer, an independent local grocery store, in Victoria, British Columbia on February 28, 2025. The store is labelling all produce with a note to show where it was sourced from and is phasing out American grown products where they can. THE CANADIAN PRESS IMAGES/Don Denton
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One of the digital billboards paid for by the Canadian government protesting U.S. tariffs is displayed on U.S. 17/92 at Raven Avenue in Winter Springs, Fla., Friday, March 28, 2025. (Joe Burbank/Orlando Sentinel)
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Overview

  • Canada has launched a billboard campaign in key U.S. battleground states, including Florida, Michigan, and Pennsylvania, urging voters to oppose tariffs imposed by the Trump administration.
  • The billboards emphasize the economic impact of tariffs, with messages such as 'Tariffs are a tax on your grocery bill' and 'Tariffs are a tax at the gas pump.'
  • Canadian officials aim to persuade Americans to pressure their representatives to oppose the tariffs, which they argue increase costs on essentials like fuel and groceries.
  • The campaign coincides with President Trump's plan to implement a new package of tariffs on April 2, which he defends as necessary for long-term economic benefits despite short-term discomfort.
  • Public reaction in the U.S. is mixed, with some supporting the campaign's message and others criticizing it as foreign interference or propaganda.