Overview

• Canada has launched a billboard campaign in 12 U.S. states, including Ohio, to criticize the economic impact of President Trump's trade war.
• The billboards, funded by the Canadian government, carry messages such as 'TARIFFS ARE A TAX ON YOUR GROCERY BILL' and 'TARIFFS ARE A TAX AT THE GAS PUMP.'
• The campaign specifically targets states that voted for Trump in 2016, aiming to influence public opinion and pressure U.S. policymakers.
• President Trump has announced a 25% tariff on cars made outside the U.S., set to take effect on April 3, 2025, which Canada has called a 'direct attack' on its workers.
• Canada has already imposed retaliatory tariffs on billions of dollars of U.S. goods and is prepared to escalate measures further.