Canada Removes U.S. Alcohol in Retaliation for Trump Tariffs

Canadian provinces pull American-made liquor off shelves and impose 25% tariffs, escalating trade tensions with the U.S.

Canadian provinces, including Ontario and Quebec, have stopped selling U.S. alcohol and halted new imports in response to 25% tariffs imposed by President Trump on Canadian goods.
Jack Daniel's parent company, Brown-Forman, called the move 'worse than a tariff,' as it completely removes products from shelves, though Canada accounts for only 1% of its sales.
The Liquor Control Board of Ontario, a major alcohol buyer, has removed over 3,600 U.S. products, impacting nearly $1 billion in annual sales of American beverages in Canada.
The Kentucky Distillers' Association warned that Canada’s actions could have long-term consequences for the bourbon industry, with Kentucky exporting $43 million worth of whiskey to Canada in 2023.
Brown-Forman is also monitoring Mexico, which accounts for 7% of its sales, as similar tariffs have been imposed there, while the company faces broader challenges, including declining demand and recent layoffs.