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Campbell's Chunky, Pabst Blue Ribbon Announce Two Walmart-Exclusive Beer-Infused Soups

The tie-up chases football season with beer-inspired recipes supported by in-person sampling.

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Overview

  • The flavors are Beer Cheese with Potatoes & Chorizo and Beef, Bacon & Beer Chili with Beans, each infused with Pabst Blue Ribbon flavor.
  • Sales begin later in August exclusively at Walmart in stores and online for a limited time.
  • Launch activations include a dive-bar takeover at Ray’s Bar in New York City on August 21 and a nationwide Walmart food-truck sampling tour starting September 3 for one month.
  • Campbell’s says the soups contain no alcohol, and Walmart lists cans for under $3.
  • The co-branding aligns with a 2025 run of beer-themed tie-ins, including Pringles x Miller Lite’s beer can chicken chips.