Soup Company to Rebrand as The Campbell's Company

The 155-year-old firm seeks to reflect its diverse product line beyond soups, pending shareholder approval in November.

Campbell Soup Company announced plans to change its name to The Campbell's Company to better represent its broad product portfolio.
The rebranding aims to highlight the company's extensive range of snacks, sauces, and beverages, including brands like Goldfish, Prego, and V8.
CEO Mark Clouse emphasized that soup remains crucial but noted that nearly half of the company's revenue now comes from snacks.
The proposed name change will be voted on by shareholders at the annual meeting in November.
Campbell's recent acquisitions, such as Sovos Brands, maker of Rao’s sauces, underscore its strategy to diversify and expand its market presence.