Overview

• Campari agreed to sell its historic vermouth and sparkling wine brands Cinzano and Frattina to Gruppo Caffo1915 for €100 million through a newco that includes intellectual property, inventory, select employees and production machinery.
• The divestment reflects Campari’s strategy to rationalize its portfolio and boost commercial and marketing focus on its core labels, according to CEO Simon Hunt.
• Gruppo Caffo1915 aims to leverage Cinzano’s heritage dating back to 1757 and Frattina’s grappa and sparkling wine lines to accelerate its presence in over 100 markets, CEO Sebastiano Caffo said.
• Cinzano and Frattina achieved combined net sales of €75 million in 2024, with a compound annual growth rate of 5% over the last four years and a contribution margin of €21 million.
• The transaction, advised by Mediobanca, is set to close by the end of 2025, with Campari maintaining temporary distribution in select markets including Argentina, Spain, Mexico, Russia, South Korea and South Africa.