Overview
- Campari says since 2023 it has found bars and restaurants serving orange Spritzes that are not made with Aperol, often poured from kegs, and that many consumers assume they are drinking the original.
- The group has launched a program called “Aperol Spritz: L'originale” that certifies venues and requires them to use Aperol in the classic recipe, with more than 2,000 Italian outlets already enrolled.
- In recent months Campari introduced a ready‑mixed Aperol Spritz in kegs and opened a public communications push to tell customers that not every orange Spritz is a genuine Aperol Spritz.
- Campari continues to use legal routes to protect its brand name, citing an EU Intellectual Property Office decision that blocked another bitter from using a confusingly similar name.
- Aperol accounts for a large share of Campari’s sales (around 26%, roughly €785 million cited in coverage), so preserving the drink’s identity matters for revenue and for tourist and social‑media visibility in Italy.